Eventx, formerly known as Eventxtra, expanded from the old offline event system to virtual events, and even dabbled in the metaverse virtual experience. In the rebranding plan, in addition to renaming, the brand image also needs to be rebuilt to give customers an impression of innovation and technology. At the same time, the brand's iconic red is re-matched with a high-contrast black to increase brand recognition and consolidate Eventx as the leading position of the event platform in Hong Kong.